Business Model

Over the 40 years since our founding, Token Corporation has grown into a company able to offer total services for the use of land, from the construction of apartment buildings and rental condominiums to the brokering, management, and operation of these facilities.

  • Development of our business model Corporate value improves via total  service and cyclical proces
  • Results from large-scale  management reform Major management reforms and the improvement of corporate value
  • Increasing growth Initiatives to support the maintenance and improvement of corporate value

Development of our business model Corporate value improves via total  service and cyclical procesDevelopment of our business model

Over the 40 years since our founding, Token Corporation has grown into a company able to offer total services for the use of land, from the construction of apartment buildings and rental condominiums (construction business) to the brokering, management, and operation of these facilities (real estate leasing business). By advancing our business model over the years, we have improved our corporate value.

A characteristic of the Token Corporation business model is the ability to provide all manner of services to both facility owners and tenants. For facility owners, we see to design, construction, clerical procedures, tenant recruitment, and facility operation and management, while for tenants we offer support that includes finding residences, handling move-in procedures, and providing consultation after moving in.

Business model

Token Corporation's business model

Benefits of providing total service

Diversification of
earnings opportunities

We diversify earnings opportunities and enable flow-type earnings and stocktype earnings from both facility owners and tenants. We earn construction contract revenue (flow-type earnings) and management fee revenue (stock-type earnings) from facility owners, and brokerage commission revenue (flow-type earnings) and rental income (stock-type earnings) from tenants.

Circular processes expand and
reproduce added value

Our company enjoys a cycle in which we boast a high occupancy rate obtained which in turn enhances our reputation and leads to new construction orders. Through this business cycle process, the added value we create is expanded and reproduced, driving the growth of our company.

In addition, through the full-scale rollout of Facility Search Home Mate Research, which lists information on all manner of facilities, our new advertising and information businesses are moving forward. We aim to bring in advertising revenue from the website and achieve further growth through a synergistic effect with our brokerage business.

Results from large-scale management reform Improved corporate value via first major management reforms since our foundingResults from large-scale management reform

Token Corporation has constructed a business model that offers total services for the use of land composed of the construction business and the real estate leasing business and obtains flow-type earnings and stock-type earnings from both facility owners and tenants.
At the same time as promoting a range of business strategies based on this business model, we are also putting efforts into such areas as building our management systems, onsite process control, upgrading our technologies, quality control, and safe operations while striving to continually improve corporate value.

The success of this has been reflected in continued high occupancy rates and as of the end of the 42nd fiscal term (the year ended April 30, 2018), the occupancy rate remained at the high level of 98.1%. In our consolidated business results, we also recorded new records for sales and profits.

Increasing growth Initiatives to support the maintenance and improvement of corporate value

1. Comprehensive process control
Introduce a system that IT-ized all tasks
ToPS, our unified tracking and management system, employs IT to link all parts of the cycle from contract, design and integration to brokering and management under a single umbrella.

Token Corporation works to maintain and improve corporate value even at the workplace level, endeavoring to manage all processes including contracts, design and construction, and facility brokering, management, and operation. Using a unique management system, we centrally manage the status of work progress and manage various risks, including contractual errors and construction delays. We also work to prevent errors, and have built a system for checking all necessary documentation for each process.

2. Improvement of technologies

A significant factor underpinning our corporate values is the high earthquake-resistance boasted by our buildings. This high performance is backed by the strength of the framework, and we have patents for this technology.
In December 2016, we launched sales of the high earthquake resistance steel-framed apartment Shelulu Series, Rococo ModernX, which is fitted with our proprietary seismic frame (patent acquired) as standard. We are also promoting its adoption in earthquake resistant apartments built using our proprietary foundation construction using steel underground beams as we constantly strive to improve our technical capabilities and expand product sales.

Furthermore, in March 2018, NK Fukaya Plant, a group company, established an automated production line for seismic-damping frames for use in highly earthquake-resistant steel frame construction, which improved production capacity by around five times.

3. Quality control and operational safety
Ensure quality control and safety

Under our quality control for buildings,
we have established a robust inspection system to which our construction contractors and our company are committed. We also strive to prevent accidents and ensure safety at worksites in order to prevent construction worker injuries and schedule delays.

Foundation construction using steel underground beams

4. Compliance and information management
We strive to protect and manage personal information

Token Corporation works to manage all manner of risks through the Token Risk and Compliance Committee, to ensure that we do not lose the confidence of facility owners and tenants. Specifically, we carefully explain contract details in accordance with manuals to ensure that no misunderstandings occur in the future, and strive to protect and manage personal information through the Personal Information Protection Committee.

We will continue striving to maintain and improve our total corporate value, and aim for further growth.